French-speaking FX Community proposal

Hi Guigs,

First of all, we are very delighted to receive your proposal.

The initial purpose of the FX Community proposal is to build a regional community and expand the presence of Function X. I have a few questions and concerns regarding this proposal. Please find my comments below:

  1. I would like to see the proposal to focus on Social Media (in French) and community building. As you mentioned, there are many countries that speak French as their native language and this will be very exciting for Function X community growth.

  2. Regarding the videos, I suggest submitting to FXDM. All online related matters for articles/designs/videos/etc are covered by FXDM and will be voted by the FXneers.

  3. I suggest you apply the fund periodically with the KPI target. For example, $1500 in September-December 2022 with 800 subscribers and x% of community active rate as the KPI target. 20% will be released upfront and the rest will be released when you hit the KPI target. It also can be the benchmark for the next proposal since you already have the track record.

  4. I personally think the tracking metrics should be based on subscribers number + activity rate (or anything). It cannot rely only on subscriber number because we need to make sure that it is active and growing, especially in the early stage.

For a start, we will measure a social account’s actual growth through 4 basic Metrics/KPIs based on engagement for now:

  • Subscribers/Followers - How many people are subscribing/following you.
  • Impressions - This tells you how many times a post or profile has been seen - The total views.
  • Web Traffic - This is to see where most of the audience is coming from. Eg. France, Scotland, Singapore. In this case, it should be mostly the French-speaking community and not other countries.
  • Mentions - This metric is for when an account tags your business account or mentions your brand - It can happen in a post, in a comment, in a story or directly to you.

For a full explanation on what each metric is, you can view it at:

Social Media KPIs for Business Growth | Sprout Social.

Since FXDM is a variable reward - you can win prizes based on your actual content - you have a very good chance of winning since you deal with graphic design.

Since Community Proposal is a FIXED dynamic payment through monthly grants and adjusted based on metrics, there should be a minimum expectation of engagement

Let me know your thoughts. Looking forward to hearing from you.

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