Proposal: Function X Decentralized Marketing
A decentralized reward mechanism to mobilize community talents to grow Function X brand and awareness!
With the launch of Function X Mainnet, we’re continuing our commitment to make our network and operation as decentralized as possible. During our journey, we have come across community members who contribute regularly and generate marketing content, explore new marketing opportunities, engage community members and more. We believe that there should be a mechanism to curate these quality marketing efforts, expand the network and involve more people to grow together with Function X.
We’d like to propose a new program called Function X Decentralized Marketing a.k.a f(x)DM. The objective of f(x)DM is to further grow the Function X network by allowing our community members to hop on the f(x)DM vehicle. It’s clear that there are many talented people in our worldwide community including artists, video creators, podcasters, writers, etc., who love to create stunning and informative content. Some already have an established audience and others are hidden gems. Therefore, we’d like to create a welcome environment to invite them all to work together for Function X.
The budget for this program is about 1 million US dollars worth of FX coins over a period of at least 2 years. The award will be based on an evaluation by the community as well as an assessment made by the panel of the individual’s (or team’s) ongoing active participation in the Forum and contributions on Function X official social media channels (eg., Reddit, Telegram, Facebook, Instagram, etc.). This is what we call “engagement performance”. Every three months we’ll announce a list of award recipients. Participants can submit their content anytime either to fxdm@functionx.io (for contributing content for Function X official channels) or a link that is published directly via their own channels.
Since this will be a decentralized approach, we plan to invite a group of people to sit on a panel to determine which submitted content will be eligible for the reward. This group of people will be known as FXNEERS (Function X marketing engineers) and will consist of 7 people, 3 from Function X / Pundi X and 4 who will be community volunteers. FXNEERS cannot participate in this program or receive an FXDM award during their tenure (each tenure for community volunteers is 6 months). Instead, they will receive exclusive FXNEERS personalized items, ex. t-shirts, mugs and backpacks to recognize their efforts. In this way, we hope to keep the selection process fair. If there are more than 4 volunteers who want to join FXNEERS, the seats will be decided by the amount of FX held by an individual. That is, the more FX an individual holds, the greater the possibility that the individual will be chosen to sit on the panel.
How to participate in the f(x)DM?
Participation in f(x)DM can be done through contributing marketing materials in two categories: one for Self-Owned / 3rd Party Channels and the other, the Official Function X Channels.
Category 1: Self-Owned / 3rd party Channels
The content in this category (1) would be shared on the community’s self-owned social media channels. The community can create the types of the content as follows;
Video:
Videos need to be related to Function X. They can be interviews, analyses, comparisons, tips and tricks for using f(x)Core, or any engaging content that will attract your audience to watch. The creator has to share the link of the video in the forum to be eligible for an entry.
- Creators can use any language for their video, but closed captions must be enabled and be in English.
- The content should bring positive brand exposure for Function X.
- Creators should have a minimum of 500 subscribers or followers.
- Videos that generate more shares and likes will get picked more readily by FXNEERS for community voting.
Image:
The image must include the f(x) logo. It can be incorporated in infographics, banners, icons, cartoon characters, inspirational quotes, explainers, event photos, NFTs, memes, gifs or any type of engaging image.
- To be eligible for the entry, you should be the creator of the image. You cannot use images that infringe any third party rights. You should publish your image via your own social media, for example on Instagram and/or Twitter, and your Tweet should contain the image.
- To be eligible for the entry, the creator has to share the link of the image shared on social media.
- FXNEERS will select entries for community voting based on the number of likes and shares.
- If any words are on the image, then it is preferred they are in the English language. If they’re in another language, their English translation should appear in a comment. Statistics related to Function X need to be reviewed and confirmed by FXNEERS.
Article:
Create articles about Function X. The content must be original and the information must be precise and correct. To check, the author can send a draft of the article by email to fxdm@functionx.io to request a review before making it public. After the article is received, the FXNEERS group will inform the author if there’s any misleading or incorrect information.
- To be eligible for the entry, you should be the original author of the article.
- To be eligible for the entry, you should publish your article on your own blog / or on news media as well as sharing the article on social media, for example, Twitter.
- FXNEERS will select entries for community voting based on the number of likes and shares.
- You can write the article in your local language.
- You will not be eligible for the entry if there’s any incorrect information or if there’s any negative impact on Function X.
Contributing Function X page on Wikipedia:
Develop and maintain a Wikipedia page about Function X. The writer must contact Function X at fxdm@functionx.io before submission of the article for proofreading and fact check. To successfully publish the article on Wikipedia, peer review is needed. If participating in peer review of Function X Wikipedia page, the editors/reviewers will be eligible for an FX reward after the page is published. The editor must contact Function X at fxdm@functionx.io to show the proof for verification to claim the reward.
News story or media interview referral:
Refer writers to create articles regarding Function X. The writer must contact Function X at fxdm@functionx.io and mention who has referred him/her. The referee will be eligible for an FX reward after the news story / media interview is published.
Twitter Space/Telegram/ YouTube / Podcast / Clubhouse AMA:
To generate exposure, engage and educate other community members on non-Function X channels about Function X. For example, set up an AMA with a relevant crypto/blockchain telegram group. FXNEERS will decide whether the AMA can proceed or not.
Keynote conference speaker referral:
Refer speaking opportunity for Function X. The event organizer must contact Function X at fxdm@functionx.io and mention who has referred them. The referee will be eligible for FX reward after the speaking is completed in this event.
Category 2: Function X Channels
The content of this category (2) is shared on the Function X official channels. Once selected by FXNEERS, it will be published on Function X Official channels and eligible for a reward.
Video:
Includes explainer youtube videos regarding Function X. The videos must be in-depth, precise and nicely illustrated. Videos must be original content and also be informative, educational or act as a guide/tutorial on how to use the Function X ecosystem. It can also be a video of product teasers, new product / service launches, event summary, meetup recording, and customer testimonial videos.
- Creators can use any language for their video, but closed captions must be enabled and be in English.
- Own the copyrights of materials in the videos (need to have the rights to use them) for Function X to publish on the official channels.
- The video will be reviewed by FXNEERS. Once approved it will be posted on Function X official channels and the creator will be eligible for the reward.
- To be eligible for the entry, the creator has to share the video via email at fxdm@functionx.io for the entry and it should not be published anywhere else, including your own channel.
Image:
The design must include the f(x) logo and follow Function X logo guidelines. It can be infographics, banners, icons, cartoon characters, inspirational quotes, explainers, event photos, NFTs, meme, gif or any type of engaging image.
- To be eligible for the entry, you should be the creator of the image.
- To be eligible for the entry, the creator has to share the image via email at fxdm@functionx.io for the entry and it should not be published anywhere else, including your own channel.
- The image will be reviewed by FXNEERS. Once selected, you agree the copyright of the image will be transferred to Function X and posted on Function X official channels. The creator will be eligible for the reward.
- If there are any words in the image then it is preferred to be in English language. If not in English, please translate them into English for a review when you submit the entry.
Article:
Create articles regarding Function X. The content must be original and the information must be precise and correct. To check, the author can send the article through an email to fxdm@function.io. After the article is received, FXNEERS group will inform the author if there’s any misleading or incorrect information.
- To be eligible for the entry, you should be the original author of the article.
- To be eligible for the entry, you should send your article to fxdm@functionx.io and it should not be published anywhere else, including your own channel.
- You can write your article in your local language.
- You will not be eligible for the entry if there’s any incorrect information or negative impact brought to Function X.
- The article will be reviewed by FXNEERS. Once approved it will be posted on Function X official channels and the author will be eligible for the reward.
Podcast guest referral:
Manage to set up a non-paid podcast with well known Blockchain/Crypto influencers. The guest can be invited to our channel for a podcast (Spotify). The guest must contact Function X via email at fxdm@functionx.io and mention the information of the referee.
Engaging/Contribution on Function X Channels:
By the end of each month, top 10 contributors on official social media channels (Reddit, Telegram, Twitter and Function X Forums) will be selected by FXNEERS based on their activity. Once selected, a vote will be cast on Function X forums where the community will vote for the TOP 3 contributors who will be eligible for a reward.
- Engaging and contributing by creating posts on Reddit and replying to FX Reddit comments;
- Engaging and contributing on Telegram (creating stickers, replying to messages);
- Engaging and contributing on FX Forums;
- Engaging and contributing on Twitter;
Localization reward:
Translate Function X products, official articles, video, images will be eligible for the entry. FXNEERS will post the request for translation. You can reply to the post with your translation on Function X Forum so that your translation can be vetted by your local community. You need to have at least two community members to vet your translation so that we can ensure the quality of the translation.
If adopted by FXNEERS, you will be eligible for the reward.
Rewards
FX coins (for Function X), PR coins (for Pundi X), Merchandise items
Pools
Every quarter 125,000 USD worth of FX token will be allocated. If all spots are filled then we will not be accepting new submissions and users need to wait for the next quarter to submit. If not all spots are filled then the remaining FX will be transferred to the next quarter.
Rankings (the higher rank the higher the reward)
Creators ranks:
Level 1 - Bronze 10 USD worth of FX Coin
Level 2- Silver 50 USD worth of FX Coin
Level 3 - Gold 100 USD worth of FX Coin
For example, if creators are selected by FXNEER, he or she will be entitled to the Bronze award and receive a 10 USD worth of FX reward. If the selected video/article receives second highest community voting, he/she will receive 50 USD worth of FX reward. If the selected creator receives the highest community voting, he/she will receive a 100 USD reward.
For creators who submitted and accepted by FXNEER for the use on Function X official channels, we will award 100 USD worth of FX for video, 50 USD for the article, 10 USD for the image. An extra bonus of 100 USD worth of FX will be distributed if the likes and shares of the above market materials are over 500.
Contributor Award: the community contribution reward decided by the community
The engagement and contribution of community members is crucial to the success of growing the Function X Ecosystem. Engagement includes sharing feedback on the forum and social media, retweeting Function X official announcement or news related to Function X, educating people to know about Function X or reaching out to new Function X users.
As previously mentioned, by the end of each month, top 10 contributors on official social media channels (Reddit, Telegram, Twitter and Function X Forums) will be selected by FXNEERS based on their activity. Once selected, a vote will be cast on Function X forums where the community will vote for the TOP 3 contributors who will be eligible for a reward.
Top 3 will receive the title “Diamond” which will be added next to their forum name. The rest of the members (7) will receive the “Platinum” title.
Diamond - 100 USD worth of FX Coin
Platinum - 50 USD worth of FX Coin
f(x)DM certificates:
Function X organization will issue certificates to the creators whose work has been recognized and used on the official Function X Channels. Creators can add the certificate to their portfolio.
Proposal Summary of FXDM
1. Number of $FX token requested
-1 million US dollars worth of FX coins over a period of at least 2 years.
2. Proposal belongs to which segments
-Consumer fund
3. Incubator fund distribution timeframe and milestones
-The fund distribution will be per quarter (Q1, Q2, Q3, Q4) for two years. The allocation per quarter will be up to $125,000. FXNEERS (Function X marketing engineers) will consist of 7 people, 3 from Function X / Pundi X and 4 who will be community volunteers to decide the candidates to receive marketing rewards.
The rewards for Self-Owned / 3rd party Channels are divided into three levels, Bronze ($10 worth of FX), Silver ($50 worth of FX), and Gold ($100 worth of FX).
The rewards for Function X Official Channels are 100 USD worth of FX for video, 50 USD for the article, 10 USD for the image. An extra bonus of 100 USD worth of FX will be distributed if the likes and shares of the above market materials are over 500.
The awards for the contributors will be selected by FXNEERS each month and voted by the community. Top 3 will receive 100 USD worth of FX Coin and the rest of 7 will receive 50 USD worth of FX Coin.
4. Description of the proposal, including the name of the proposal, mechanics of the proposal, benefits to Function X, team introduction etc.
- Name of the proposal: Function X Decentralized Marketing AKA FXDM
- Mechanics of the proposal: to create a decentralized mechanism to build branding, awareness and grow publicity of Function X with help of the community and reward the community efforts and contribution.
- Benefits to Function X: Attract and increase new users for Function X as well as build a decentralized marketing force made up by the active community members.
- Team introduction: the team members that are involved with facilitating and implementing the plan to ensure the quality of delivery.
David Ben Kay
President at Function X
As the President of Function X, David leads the foundation’s efforts to create an ecosystem that is wholly powered by blockchain technology. He is also currently serving as the Chief Legal Counsel for Pundi X. Previously, he was Ethereum Foundation’s governing board member, General Counsel of Microsoft China, and Managing Partner of Denton Hall. David received his JD from UCLA. @DavidK
Zac Cheah
CEO and co-founder at Pundi X Labs
Zac is the former W3C Chair of HTML5 Interest Group. He was a scholar at Sweden KTH (M.Sc Computing) and Norway NTNU (M.Sc Security). Zac spent 12 years in tech in the browser and mobile gaming market. @zaccheah
Danny Lim
CFO and co-founder at Pundi X Labs
Danny is an APAC financing expert who has product design experience with Baidu and Lenovo. Danny is a PhD Law scholar from Tsinghua University and holds ACMA and CGMA accounting qualifications. @Danny
Peko Wan
Chief Ecosystem Officer at Pundi X Labs
Peko Wan has over 15 year experience in the IT industry. Before joining Pundi X, she worked for Opera Software and Ogilvy & Mather. Peko received her MBA from the Marshall School of Business, University of Southern California and a Bachelor of Arts in Foreign Languages and Literature from National Sun Yat-sen University. @Peko
Judie Liu
Marketing Manager at Pundi X Labs
Judie has 10 years of experience in multi-national startups including E-Commerce, mobile Apps, online & offline marketing and blockchain. She is the co-founder of The Mentorship Program of Girls In Tech Taiwan and has received her Bachelor Degree of Journalism from National ChengChi University. @Judie
Indra Winarta
Listing Affairs Associate at Pundi X Labs
Indra is experienced in managing Business Process Improvement/Re-Engineering projects within the areas of Finance, Billing and Asset Management in Southeast Asia. Before joining Pundi X he worked as a Consultant at PT. Value Quest (part of DCI Indonesia). His industry focus is on Telecommunication and Financial Technology. He holds Bachelor of Science in Applied Mathematics and Bachelor of Informatics in Computer Science (Best Graduate, Cum Laude) from Universitas Pelita Harapan, Indonesia. @indra
Eduard Alexandru Stere
Developer Relationship Manager at Pundi X Labs
Eduard has 3 years of experience from working at Pundi X and Function X, he is a tech savvy individual passionate about playing his part in blockchain adoption. Early in his career, he has focused on creating and managing communications channels, educating our community through active interactions at meet-ups or passively through writing tech articles and seeking B2B partnerships while he is studying for a BSc degree in Computer Science at the University of Essex. @eduardstal
Andreas Harpas
Growth Manager at Pundi X Labs
Andreas has a B.Sc in Human Biology and is also pursuing an M.Sc in Bio-Business (Birkbeck University of London). He is responsible for partner and community relations for Pundi X. His role is to initiate potential partnerships for executive and business development teams. @BlueStitch
5. Reasons for being selected and supported.
- This proposal is designed based on the state of Function X community members who have contributed marketing efforts in their own terms. We believe this can be a way to consolidate the efforts and become an effective marketing task force with incentification to ensure quality and effective deliverables.
- Invite talented people around the world to work together and generate quality content for Function X. Many people in the community have asked for marketing tactics and made good design suggestions for Function X. We think this decentralized mechanism can provide a way to reward good quality of work with reasonable payout for various marketing initiatives as the award will be decided by the community and the engagement on social media.
- This mechanism covers the aspect of generating good quality media exposure, including awards for established YouTubers and social media influencers.
- Increase community engagement.
- A team formed by Function X and Pundi X staff to implement the mechanism in a fair way.
- Further growth of the Function X network and raise awareness of Function X applications if possible.
6. Attachments, such as Github link, product prototype, video, planning, blueprint, twitter etc.
- See above
7. Any extra information might help the community to understand the proposal better
- We’d like to add a FAQ here to answer the community questions and concerns. It will be updated periodically.
Q: How will FXDM cover the marketing budget for my proposal?
A: FXDM is designed for those who have the plan to produce marketing materials to publish either on their own communication channels or on Function X Official channel but are not able to initiate the community voting with 10,000 FX security deposit from EGF incubation funding. To ensure the quality of the delivery and effectiveness, FXDM adopts a panel consisting of both community members and the project team to select the quality candidates by evaluating the result of the marketing effort and initiate the voting for the marketing bonus allocation.
For a professional marketing agency or established marketing professionals who are able to plan and execute a large marketing campaign to raise Function X awareness significantly and increase the followers of Function X official channels and FXCore users, you can follow the EGF application process and initiate the community voting.
Do not delete this part
Disclaimer: This poll is just a tool to get the sentiment around this proposal and it will NOT affect on-chain voting in any way. If your proposal is getting a good sentiment around the community, it might signal that the proposal is good to go to the next phase, otherwise, some modifications might be necessary.
- YES
- NO
